“ Berk, Jonathan; DeMarzo, Peter (2011), Corporate Finance (Second ed.),
Boston, MA: Prentice Hall, pp. Managerial Finance.
8 (2). Emerald Group Publishing: 22-31. doi:10.1108/eb013503.
Those ads are more likely to be effective if you've got great copywriting skills to entice those consumers, so try to tap your inner Don Draper.
And for that matter, friends and family have known us at our worst (they remember
we got a D on a test back in the third grade). ”